From the ad agency press note:
"Y&R South Africa was briefed by Playboy SA to develop a print campaign to help shift perceptions about the magazine, reaffirming its position as being more than just a centerfold. Although the publication has always placed a significant focus on intelligent journalism, publishing iconic interviews and in-depth features, thereâs been an uninformed local myth that readers will only be exposed to pictures of naked women..."
Are you finished, Y&R? Cause I 'm finished (anybody got any tissues?).
Creative note: I guess it was just too hard to find actually Playboy story headlines?
Speaking of deforestation and silicon valley (nsfw)...