That is one nasty ball sack. Model: Rhian Sugden. Ad agency: JWT London. Director: Rankin. Both worked pro bono for the client—Male Cancer Awareness Campaign—according to Campaign Brief. From the press note:
"The educational viral film aims to eliminate the embarrassment surrounding young men—particularly 18-35 year olds—checking themselves and understanding the early signs for testicular cancer."
Well, the video will no doubt get many young men touching themselves. And, I guess, it's undeniable that it will get many young men checking their balls, too. Sugden, a Sun "Page Three Girl," has numerous appearances in lad mags like Maxim, Loaded, and, appropriately, Nuts.
Related: prostate cancer awareness ads ranging from terrible to less terrible.