Wednesday, September 14, 2011

Muscle Milk ads via Italy are mighty bad.


(click ads, via) *IRON* muscles, get it? Jesus, are all the good ad creatives out of work/back at school, replaced by ad students? Sexy mom makes for an uncomfortable ad. And what's with dad's package-choking manties? Horrid Photoshop work. Ad agency: Alch1m1a, Milan, Italy. Related: bullshit US Muscle Milk ad promises to transform fat football fans from "Tailgaters to Tail Getters."

6 Comments:

Anonymous Lolo Siderman said...

Not to mention they look like they're covered in lesions...

11:16 AM  
Anonymous Kyle Redmond said...

Not fair to attribute this to ad students. I've seen concepts from tenured ad creatives.

With that said, talk about shit art direction. Did they even care to get the perspective right? Either that baby is gigantic, or the bed really tiny.

Also, was it too hard to actually get the models and glue magnets to them, rather than half-ass photoshopping them on there?

11:39 AM  
Anonymous Anonymous said...

why do those children look so startled? haven't they ever seen mom in her undies? :-)

I-)

12:36 PM  
Blogger Chris Collision said...

"Mighty bad". I just got that.

And if there's any justice in the world, I will end up saying "dad's package-choking manties" in a meeting today, getting myself signed up for another sexual harassment meeting...

12:48 PM  
Blogger Unknown said...

God, this is some of the worst photoshop work I've seen in a long time. I can't believe anybody approved these to be released.

Also, it's hilarious to think mom is keeping a bottle of Muscle Milk next to her bed. That stuff is gross, the ready to drink version doubly so, and the ready to drink version at room temperature...

10:02 PM  
Anonymous mommywhorebucks said...

Methinks the Italians are looking at too many American Apparel ads :/

1:48 PM  

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