Monday, August 29, 2011

How an ad gets made.

(click image)
Using a tree swing as a metaphor.
Via this graphic designer.
Feels about right. Except the "What the Client Actually Wanted" visual should have been an aardvark, or something else not even remotely close to a tree swing.
• Ad Creatives—this is your life.
• Chevy Super Bowl spot takes you deep inside the creative process.


Anonymous Anonymous said...

I'm pretty sure this was around much earlier, and was originally used to describe software development.

5:05 PM  
Anonymous Anonymous said...

even earlier - it was used to describe hardware engineering projects...


12:09 PM  
Blogger copyranter said...

Ah. That explains the "Operations" panel, which makes no sense for advertising.

11:49 AM  

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