Wednesday, March 30, 2011

"Banned" Belgium dating site video is insanely sexist.

The Femme-o-matic! But even beyond the terrible sexism, it's just so badly written and directed. And—in what is becoming a popular cheap traffic-seeking move—it was probably only "banned" by the clueless doofuses who made/posted it. OK, which ad is worse? This one? Or this Czech spot where a sex doll commits suicide?


Blogger Anton Shmerkin said...

The belgian peice is shite, I agree a 100%. Although, the life savers machine idea is awesome. That alone should have been the whole reel: the guy drops in a quarter, some nasty old broad falls out. Punchline "What Did U Expect For 25 cents? Get A Real Date At". The rest is just dreck. The polich reel is AWESOME, hands down the prod, the plot, the whole shebang. Granted, with some seriously bad copy. "Get A Real Date" is not enough in this case.

4:39 AM  
Blogger Scott Bergstrom said...

Where does Middle American get the impression that Europe is "classy?"

11:12 AM  
Anonymous Bert Callens said...

This is a typical example of "Local Advertising". You all think this sucks because (with all due respect) you probably don't understand 50% of the commercial. What makes this one, one of the best agency-self-promo ads lately seen in Belgium, is the combination of the accent, the typical social class, and the whole atmosphere behind it. Believe me, if you were belgian, you'd love this ad!

6:48 AM  
Anonymous Anonymous said...

Hahaha, did you watch the whole thing before posting? What's sexist about this ad? We see a man (a loser) who thinks he can get a free ride, but instead get's something else. Then the pay off tells us to go to this dating site, because then you know what you're getting.

6:39 AM  

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