I LOVE SWEDISH FISH! These ads? Eh...
(click ads for closer look)
I don't care what kinds of carcinogens reside inside each little chemically-made piece of aquatic candy, I Can't Resist Swedish Fish (™®© copyranter 2008). No, I never buy them myself; but if a co-worker brings some in, or a media company sends us a swag container of 'em, I usually devour more than a couple. The combo fruit/chemical flavors are irresistible!
As for these ads (3 more in the campaign, via JWT NY, here), well, I like that they're wacky and I like that they're easy on my design eyes and I even kinda like the tagline but, for some reason, it just doesn't add up to me loving them. What do you think? previous candy ads: excellent Snickers Halloween ad; M&Ms for business—hard to swallow; the Butterfinger finger campaign; Altoids—Brown Sugar.