ADVERTISING IS PUNDAMENTAL.
(LA Metro Website banner ad that also appears as a billboard near the 134 freeway in Pasadena, according to tipster Maxwell Harwitt.)
See Kenny Cole? This is how you do the Pun. The phrase works on both levels. You will miss horrific Los Angeles County traffic if you go Metro. And, LA Metro is in fact looking for the next Miss Traffic. Zing & Zing! But seriously, young ad writers—don't use puns. They're bad bad BAD news (see headline).