She looks pretty good for a cancer sufferer, doesn't she?
Ah yes. The Fake Patient. Look at the healthy glow. The neutral expression. Have you seen these ads in the New York Times and New York magazine, seemingly featuring portraits of Sloan-Kettering cancer patients? Probably some of you figured out these attractive—but not too attractive— people are just carefully-selected models, maybe some of you didn't, or didn't care. Usually, hospitals willl include a "model used for illustrative purposes only" disclaimer line in the ad. Not S-K. Pretty damn deceptive for an internationally recognized top cancer treatment center, don't you think? Well at least if any of the models ever do get the Big C, Sloan-Kettering will probably be the first place they call.
1. Welcome to the (fake) people_ready business.
2. The Fake Testimonial. Now with more Fake.