Let's Get EFFEN Drunk.
At right is Effen Vodka, out of the Netherlands. In Dutch, "Effen" means smooth. I don't know if this particular vodka, the 1,056th new vodka brand rolled out in the last year, was named over there or over here. I don't really care. And, that's all I have to say about the naming of this product. Thank you.
Product Naming For Dummies.
Product Naming For Dummies, #2.