O' STUPID BILLBOARD, O' STUPID BILLBOARD...
You keep bringing the stupidity Starbucks, I’ll keep bringing the Tall Hate.
REALLY?!? Just ONCE? You sure? Please send me every comment from the focus groups you put this captivating piece of communication in front of. OH, IT’S GOT THAT DOUBLE MEANING THINGIE! X-mas AND the gingerbread latte only happen ONCE A YEAR!!! OOOOHHHHHH! Once I got it, it made me feel so TINGLY!!!
(ed. note: lighted lights do not a good billboard make. And, the effect of putting a headline in parens says Starbucks thinks it's extra clever and sly.)