CLEARLY defining your target audience.
Page through the back of any Sunday New York Times Magazine and you are assaulted by crappy yet snooty Real Estate ads for addresses you’ll never ever set foot in. But, never have I seen an ad that so overtly attempts to piss everyone the fuck off.
So, here’s the 2nd ad, yet to run, in the sly One Carnegie Hill campaign:
Dad’s fighting 3 malpractice suits at Mt. Sinai.
Mom commits fraud at Sotheby’s.
Tyler is dealing at Dalton.
Baby sis is fucking Noah Tepperberg.